Recently, Inspection and Quarantine Bureau was informed that from Quanzhou: Quanzhou, Fujian Province in 2010 footwear exports more than 2.9 billion, another record; average unit price of exports of footwear increased 21.3% year on year, exports accounted for about half of Fujian Province, China 10 %, and further consolidate the Quanzhou as the world's major production base of shoes status.
According to statistics, in 2010, Quanzhou exit inspection and quarantine departments test footwear 89,900 grant, 605 million pairs, the value of $ 2,926,000,000, export batch, quantity and value respectively over the previous year growth of 16.10%, 0.63% and 21.98 %. Of which export value hit a record high, export unit price was an increase of 21.3%, exports account for about half of Fujian Province, about 10% of the country.
In 2010, Quanzhou footwear companies take the lead out of the shadow of the international financial crisis, focusing on recovery in major markets footwear export opportunities, to overcome the RMB appreciation, labor shortages, foreign technical barriers and other factors, constantly innovating and seeking change, strengthen quality control, speed up technological innovation, increase the pace of international brands, and enhance competitiveness in the international market, footwear exports continue to maintain steady growth, stability in the overseas market share.
Quanzhou, Fujian currently export more than 2,000 shoe enterprises have been formed from infant to adult shoes, children shoes, from sneakers to leather shoes, slippers pattern. Middle and low shoes, sports shoes which accounted for 80% or more, Quanzhou has become the country's second major production base for World of sports shoes.
International markets intensified. The city has more than 30 footwear companies and international brands to set up production and marketing alliances, special steps, Anta, Quanzhou, a number of Olympic and other footwear companies in the United States, Russia, Southeast Asia more than 20 countries and regions such as setting up business institutions and stores. At the same time enterprises by attending the Canton Fair, famous footwear exhibition, a variety of ways to explore the international market and actively take the road of diversified development in the consolidation of European, American and Japanese markets, expanding market base in Southeast Asia and Hong Kong, Macao, and actively explore Russia, South Asia, South America and Africa, sales markets throughout the world is now more than 80 countries and regions. Of which $ 920,000,000 of exports to the EU, the U.S. $ 570,000,000, the 2 big market increased from last year's 43% to 51%.
Implementation of brand strategy profitable growth. By strengthening the scientific and technological input, and actively adjust the product mix, continuously improve value added and technological content of products, from the quantity and scale, "getting to the" quality and efficiency "changes to enhance the international competitiveness of enterprises. The" Pick "," special step "," Super Star Park, "" Asian ceremony was "other independent brands have to go abroad, set foot on the international tour, than the average export price per pair 1 times more than high prices, the highest price of 39 dollars. Quanzhou average export of footwear Price from $ 3.90 in 2009, increased to $ 4,084 in 2010, an increase of 21.30%.
Quality management gradually improved. Combination of inspection and quarantine department of "quality improvement" activity, "quality management into the enterprise" and the series of activities, and actively cooperate with relevant government departments, and guide enterprises to improve their quality system, improve product safety and quality, and actively respond to international trade barriers, to effectively maintain good footwear exports international reputation. At present, more than 200 export enterprises to implement and obtain ISO9000, ISO14000 certification and eco-textiles, and some enterprises access to the national measurement system certification, the United Kingdom SATRA certification and CQC certification. Three export enterprises to become export inspection exemption footwear enterprises, 13 enterprises as a class of inspection and quarantine management companies, shoe companies now have a "special step", "Pick", "Asian ceremony was" the product in 13 enterprises of China won the brand-name products.